Biggest unannounced change from today's Era patch update - Free character Transfers

There's not one post about it from Blizzard, but for NA servers... free character transfers have opened up. Any NA PvP server can free character transfer to Whitemane. Level 1+ and a seemingly unlimited number of transfers. Just can't exceed characters 10 on the server per account.Can some other people try to do the free character transfer and confirm your success?